Pete Lawson, Lead Consultant
Employer Branding

Pete Lawson is a Lead Consultant at Proactive Talent Strategies and former Director of Talent Acquisition at Zenefits, the fastest-growing SaaS company ever. With a decade of experience in full life-cycle recruiting, team management, recruiting program and process design, Pete knows how to build a recruiting engine from the inside out.

Prior to building a team of 30+ recruiters and managers at Zenefits, Pete moved to the Bay Area to lead sales and international recruiting at Glassdoor, the world’s fastest growing jobs and recruiting site.

In addition to his startup experience, Pete held recruiting leadership roles at enterprise technology leaders SuccessFactors and SAP where he was responsible for building out the Global sales teams for their Cloud business unit.

On a personal level, Pete is an avid traveler and has lived in many parts of the country including Boston, Charlotte, Chicago and the Bay Area. He has a passion for acting, mountain biking, and his wife and 2 kids.   

If you'd like to contact Pete, email him at pete(at) or connect with him below.

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