This week the team at Proactive Talent Strategies is attending the 10th Anniversary of SourceCon in Austin, Texas. With a total of seven keynotes throughout the entire conference, we’ve decided to do a write-up on everyone in a series we’re calling Sourcing Secrets: Keynotes from SourceCon 2017.
Monday Evening Keynote
Keynote: Email, I love you. You're perfect! Now change
Speakers: Jim Stroud
For those that didn't fly in early enough to see Jim Stroud open up SourceCon Monday evening -- they missed out! Not only is Jim one of my favorites his opening keynote energized the entire room and was the perfect kickoff. In honor, we're going to do a rapid fire "lessons" learned sourced from Twitter.
Emphasis on quality, personalized targeted emails versus quantity of templated emails
Jim's Tech Stack: SenderScore, MoveableInk, MixMax, Iterable, MailTrack, Hively
Email as an experience. Let the passive candidate schedule time
Sourcing needs to learn from marketing. A/B all emails.
Know your sender's reputation
Email sender score will be like credit score for marketers
Over 1/3 of the world will have an email address by 2019
How does this relate to the conference theme?
Email is one of the most basic pieces of technology that sourcers used.