Optimizing Your Social Properties for Recruiting

Optimizing Your Social Properties for Recruiting

Fostering a strong employer brand can be new territory for many well established organizations. It’s common for a new team to dedicate significant time and effort into developing an employer brand strategy to only trip at the finish line, which is communicating it to the broader talent marketplace. This is where social media steps in to take some of the load off of your recruiting staff.  

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Creating Noise or Disrupting an Industry: A Look at Google Jobs and the Potential Outcomes

Creating Noise or Disrupting an Industry: A Look at Google Jobs and the Potential Outcomes

Google has recently released the next big step in changing recruitment marketing with it’s Google for Jobs feature. Now whenever a search is engaged that is identified as a job related in nature, Google will automatically aggregate job listings from nearly all job boards, third party and company career pages alike. This comes as a major disruption to a marketplace that was otherwise cornered by giants like Indeed, Monster, and CareerBuilder.   

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This Disconnect Between HR and Your CEO is Hurting Your Employer Brand

This Disconnect Between HR and Your CEO is Hurting Your Employer Brand

The greatest roadblock HR faces when it comes to building a strong employer brand is buy-in from top executives. For decades, they have struggled to get a seat at the table, yet they control one of these most important groups, if not arguably the most important. Their seat has been filled with someone who manages verticals that are bringing in some type of profit. What is often overlooked is that HR controls one of the largest budgets in the building and while they’re not directly bringing profit, they’re directly affecting a company’s bottom line.  

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